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Marketing Executives Ideas
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IdeaExchange: Unlocking Innovation
Innovation is the lifeblood of every organisation. Do you have a scaleable way to capture and prioritise the Ideas generated by your customers and employees ? Join us in this session to understand how to engage all of your communities online, spark conversations around ideas and watch as the best innovations bubbles to the top!
Campaigns to Cash: Best Practice to Track Campaign Effectiveness
Are you using Salesforce Campaigns as well as you could? Do you know how many people come to your Web site every day? What percentage of those people do you capture? It's time to use Campaigns to better track marketing program effectiveness! This session features the latest tips and best practices on structuring and creating campaigns to capture more leads from your Web site and integrate directly with Salesforce.
Measuring your Marketing: Get the Most Out of Reports & Dashboards
What good is marketing without measurement? It's easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in easy-to-use reports and dashboards.
Best Practices for Lead Management
Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, like how to route leads to the right sales teams, building effective qualification and conversion processes, workflow automation, and plenty more.
AppExchange: List Building and eMail Marketing
Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.
Salesforce for Google AdWords: Optimise SEM Performance
Salesforce.com has turned Search Engine Markting (SEM) into a cost-effective lead-gen machine, thanks to best practices gleaned from our work with leading vendors and practitioners. Join us to hear the latest tricks for optimising SEM performance, using Salesforce for Google AdWords, honing lead flow with organic and paid search techniques, and measuring ROI from keyword to close.
Hands On Training: Google AdWords
Are you advertising online with Google AdWords as a mechanism to generate leads? Want to know more? In this session you will learn how to use Salesforce for Google AdWords to connect Salesforce with Google AdWords, allowing you to track the effectiveness of your online advertising investments and take advantage of Google AdWords as a lead generation tool.
Industry Focus: Energy, Oil & Gas. User Group & Networking
The salesforce.com customer community is all about success. Local User Groups are the perfect opportunity to help you experience more of it.Tap into the energy and expertise of salesforce.com's user groups! Join colleagues from your industry to share ideas, hear about best practices and share a cocktail!
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